It could be not knowing the technology, not sure what to say, or just plain old fear of the camera (it’s totally normal!)
For me… it was fear.
A few years ago I began to realise that apart from the big brands, almost every single purchase I made online was because I felt connected to the real person behind the business or service… by watching a video.
Every time I bought a course, or coaching, or a new product I’d never tried, or even fun new artwork for my office… it started by watching a video.
So I decided it was time to start making videos for my own business….
But the first video I ever made I was terrified. I was shaking so hard the entire video shook and became unwatchable. But I practised, I learned, I took the courses, and I kept going.
In the years since I’ve made thousands (yep, thousands) of videos… I’ve made every mistake you can make with video, and I’ve learned and grown from my mistakes. I refined my video process and learned how to truly connect with my audience via video.
This has led to hundreds of thousands of video views, multiple six figure earnings in my business, and hundreds of clients and customers. All from simple videos where I get to just turn on the camera and be me.
Videos I made years ago still bring me daily views and new email subscribers and regular customers.